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Miss Streisand once gave us a whole song devoted to ‘people who need people’ and this lyric could double as a valuable mantra for companies marketing their wares in China.
We've pulled together some key digital trends from around the world.
Account Manager and Trade Clubs 'expert' James Crerar explores the do's and don'ts running a successful Trade Club.
Ello is the latest social media platform with a difference: it promises users that it will never, ever, include advertising in their feeds. So as marketers, should we just ignore it? Paul Bennison explores this...
B2C, B2B....B2P? Nicola Armstrong explains the difference...
Tesco’s approach has, for years, been to be ‘everything to everyone’. Many marketers shook their heads in horror when this strategy became clear several years ago – it goes against everything that marketing stands for...
Part two of Account Director Nicola's thoughts on some of the key challenges we have to face in 'modern day' marketing.
Times have changed for those in marketing and sales. In this two-part article, we identify six of the key challenges and how to overcome them.
Like it or not Big Data is a marketing buzz word that’s here to stay and the truth is it’s getting bigger
Online video continues to gain popularity and, when you consider that YouTube is now the 2nd biggest search engine in the world behind Google, and that Cisco believe that in 3 years’ time video will account of 69% of all consumer traffic, I would be surprised if you can find statistics that suggest online video is not a requirement for your brand.
After years of losing workshop business to an ever growing band of specialist independents, Ferrari have just launched the second big initiative to keep Ferrari owners within the franchise network.
The recently published Castrol Trend Tracker report suggests that the franchised dealer sector have ended the 7 year decline in servicing visits and for the first time since 2005 the proportion of drivers visiting the franchise networks has increased year-on-year.
McDonald's claim that their animated Piccadilly Circus billboard sign 'reflects the democratic values' of the brand. We ask: what's wrong with just doing something cute for the sake of it?
Technology is a big part of all our lives and the development of technology in vehicles is no exception to this.
We’ve spoken elsewhere in this blog about how ‘automated’ Marketing Technology systems are re-drawing the marketing landscape in ways that we’d scarcely dreamed about just a few short years ago.
We’ve worked with a range of charity clients and wanted to share some of the things we have learned from the sector.
Starting off in social media isn’t hard, but it’s easy to make mistakes which will mean your efforts won’t drive the connections and conversions you are looking for. Here are the eight common errors we see companies make when devising and executing their social media strategies.
In any walk of life flattery tends to go a long way. In the online world this is no different. If someone is focussing on just us we are almost always more amenable. In fact, 94% of businesses say personalisation is critical to their success.
Technology enabling marketers to execute higher quality integrated marketing campaigns that leverage all their sources of data and all the communications channels available to them.
What is Big Data and what will it mean to you? There’s been so much noise around Big Data that here at Palmer Hargreaves we figured it was time to stop for a moment and look at the real issues.
Mick Stoves, our Group Marketing Director gives some vital thoughts on customer insight and why it is crucial to your campaign planning.
There are lots of ways to define what a brand is; here's one of the best, from Brand Guru Simon Middleton
a.) This speaks volumes about how some companies approach Social Media. b) It's very funny!
Measurement and it's methods are still a challenge to even the biggest brands and the best marketers. Read our new report.